White Wiki

White Wiki

Home
Notes
Archive
Leaderboard
About
Most Popular
View all
AI's biggest month was a communications story. So why weren't we in the room?
Across June the big tech conferences argued about trust, reputation and who the public believes. Communications was barely on the stages.
 • Michael White
London Tech Week 2026: AI sovereignty is a communications challenge
Who controls your technology, who can reach your data, and who tells your story when you're not in the room. Five lessons for communications…
 • Michael White
Should your brand or executive start a Substack?
The corporate world reaches for LinkedIn as a reflex. However, the online landscape is changing, and the one media brand still reliably growing is the…
 • Michael White
Is Wikipedia dying? Not quite. The truth is stranger.
A flat volunteer base now maintains a far larger encyclopedia, its administrators are dwindling, and AI is draining the very readers it depends on. The…
 • Michael White
What Google I/O 2026 means for search, and your reputation
Reflections two weeks on: the SEO-versus-GEO row is the wrong argument, and the real story is hiding in Alphabet's accounts
 • Michael White
Eight things I wish I'd known - and one thing you need to understand before you join strategic communications
In total, these are the eight things I wish someone had told me when I was in their position. Eight things that have become obvious only because I've…
 • Michael White
To speak truth we must first be human
When every 'professional' statement is presumed a lie, trust can only be achieved through a radical surrender to the personal.
 • Michael White
What the short seller attack on Trustpilot teaches us about reputation management
The temptation when accused of a 'mafia-style extortion campaign' is to shout. Trustpilot shows us how to respond in crisis and regain financial loss.
 • Michael White
Journalists are using Gen AI to shape stories about you - this is what it means
A new report 'AI and the Future of News' published by Reuters Institute and University of Oxfords shows over half of UK journalists are now using AI…
 • Michael White
White Wiki
White Wiki
White Wiki is a professional blog for public relations and strategic communications, offering data-led insights and collaborative ideas to help organisations and leaders build trust in an era of complexity.
Recommendations
The Media Stack
The Media Stack
The Media Stack
Slow AI
Slow AI
Dr Sam Illingworth
NewsGuard's Reality Check
NewsGuard's Reality Check
NewsGuard
Management and Public Relations
Management and Public Relations
Stephen Waddington

Subscribe

White Wiki is a professional blog for public relations and strategic communications, offering data-led insights and collaborative ideas to help organisations and leaders build trust in an era of complexity.
AboutArchiveRecommendationsSitemap

White Wiki

© 2026 Michael White · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture