White Wiki now has a paid tier
What's staying free, what's new, and why all of you are the reason either exists.
White Wiki has always been free, and the weekly articles stay that way. Same day, same inbox, same cost: nothing. If that’s all you want from this, you can stop reading now, and nothing changes for you.
From today, there’s also a paid option, for anyone who wants more than the weekly articles.
What’s new
The Insider series. A monthly piece, more directly insightful than the free article, aimed at people who do this for a living. Where the free article covers a topic, the Insider piece covers content never published anywhere.
A monthly AMA. Send a question on comms, AI, reputation or any industry topic, and I’ll answer it properly in a paid post each month.
A Founding Member tier, for anyone who wants to support White Wiki directly. No extra content attached. It exists because people asked if they could pay more, so now they can.
Pricing
£5 a month, or £50 a year if you’d rather commit once and forget about it. Founding membership starts at £100 a year, and you’re welcome to set it higher.
If you’re a student, or money’s tight right now, don’t pay for this. Reply to this email or message on Substack, and I’ll set you up as a complimentary subscriber, no questions asked. White Wiki should be useful to people early in their career, not a cost they carry while they get there.
If you run a comms team, group subscriptions are available at a discount for three or more seats.
Why now
White Wiki takes 4 to 6 hours most weeks. They come from early mornings before the day starts, late nights after everyone else is asleep, and the dead time on the commute into London. I keep doing it because writing for this community is genuinely rewarding, and because you keep reading it.
Paid subscriptions won’t touch the weekly articles. What they’ll do is fund the extra time the Insider series and the AMA take, so both get done properly instead of squeezed in.
If you’d like to refer a colleague instead of upgrading yourself, there’s a referral link below. Enough referrals earn you free months on me.
You don’t have to do anything. But if you want in on the Insider series and the AMA, here’s the button.
Thanks for reading White Wiki. Whichever option you pick, or neither, thank you for still being here.