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Companies need an intelligence capability before the next information attack
On the same day the UK Prime Minister announced a National Centre for Information Defence, intelligence practitioners privately met in Whitehall to…
Sep 24
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Michael White
3
1
AI is moving faster than the stories we use to explain its failures
Earlier industrial revolutions took decades to reveal their worst harms. AI is spreading much faster, and this year's incidents suggest communications…
Sep 21
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Michael White
4
1
August 2026
Something feels off about the internet: a film about disinformation
I sat down on camera for Kekst CNC to explain the difference between misinformation and disinformation, why the threat to businesses is escalating, and…
Aug 25
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Michael White
3
Nearly a third of the world's top news titles block AI
I mapped the Gen AI policies of 4,467 news titles across 105 markets and 72 languages. This is what it means for media relations.
Aug 24
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Michael White
4
2
AI in comms has moved past the prompt box. So why is the tool market still selling us the old model?
What decides who wins from here isn't the model. It's the data, the workflow, and who trains the next generation.
Aug 6
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Michael White
4
July 2026
Media monitoring is broken for small comms teams. Here's my fix.
Inkline 1.2, the 'Editorial' update is the biggest yet. More than 800 hand-verified publications across 50 countries, sorted by market and by beat, so…
Jul 21
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Michael White
3
1
One third of sovereignty claims come with no proof
Analysis ran across 233 public communications from 60 large European companies. Most are selling the story faster than they can prove it.
Jul 20
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Michael White
3
Inkline update: 1.1 launches on iPad
Inkline is now a universal Apple app. One reader, one subscription, iPhone and iPad.
Jul 16
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Michael White
1
Inkline: the RSS reader built for people who work in the news
I built an RSS reader for iOS. Here's why it exists, what's in it, and how to get it.
Jul 14
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Michael White
5
Marketing's death was put to a vote inside Parliament
CIM staged the debate in Portcullis House. Four marketers argued it out. Only the chair was actually an MP.
Jul 13
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Michael White
4
1
Wikipedia turns 25: The internet's engine room was never in Silicon Valley
Wikimedia UK's Big Birthday Party made a better case for that than any tech conference panel this year.
Jul 8
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Michael White
4
1
June 2026
Nir Eyal's Beyond Belief: why brand narratives are tools, not truths
The behavioural scientist's new book is understood as self-help. For communicators it is really a manual for the beliefs a brand chooses to stand for…
Jun 29
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Michael White
2
1
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