White Wiki

Wikipedia turns 25: The internet's engine room was never in Silicon Valley

Wikimedia UK's Big Birthday Party made a better case for that than any tech conference panel this year.

8 hrs ago • Michael White

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June 2026

Nir Eyal's Beyond Belief: why brand narratives are tools, not truths

The behavioural scientist's new book is understood as self-help. For communicators it is really a manual for the beliefs a brand chooses to stand for…

Jun 29 • Michael White

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AI's biggest month was a communications story. So why weren't we in the room?

Across June the big tech conferences argued about trust, reputation and who the public believes. Communications was barely on the stages.

Jun 24 • Michael White

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London Tech Week 2026: AI sovereignty is a communications challenge

Who controls your technology, who can reach your data, and who tells your story when you're not in the room. Five lessons for communications…

Jun 15 • Michael White

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Should your brand or executive start a Substack?

The corporate world reaches for LinkedIn as a reflex. However, the online landscape is changing, and the one media brand still reliably growing is the…

Jun 8 • Michael White

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Is Wikipedia dying? Not quite. The truth is stranger.

A flat volunteer base now maintains a far larger encyclopedia, its administrators are dwindling, and AI is draining the very readers it depends on. The…

Jun 1 • Michael White

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May 2026

What Google I/O 2026 means for search, and your reputation

Reflections two weeks on: the SEO-versus-GEO row is the wrong argument, and the real story is hiding in Alphabet's accounts

May 27 • Michael White

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April 2026

Eight things I wish I'd known - and one thing you need to understand before you join strategic communications

In total, these are the eight things I wish someone had told me when I was in their position. Eight things that have become obvious only because I've…

Apr 21 • Michael White

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December 2025

To speak truth we must first be human

When every 'professional' statement is presumed a lie, trust can only be achieved through a radical surrender to the personal.

Dec 16, 2025 • Michael White

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What the short seller attack on Trustpilot teaches us about reputation management

The temptation when accused of a 'mafia-style extortion campaign' is to shout. Trustpilot shows us how to respond in crisis and regain financial loss.

Dec 12, 2025 • Michael White

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Journalists are using Gen AI to shape stories about you - this is what it means

A new report 'AI and the Future of News' published by Reuters Institute and University of Oxfords shows over half of UK journalists are now using AI…

Dec 8, 2025 • Michael White

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Inside Grokipedia and how it sources information about FTSE 100 companies

Grokipedia, at first glance, feels like a direct descendant of Wikipedia: open, sprawling, and covers 92 of the FTSE 100. However, there are some…

Dec 4, 2025 • Michael White

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