White Wiki

Eight things I wish I'd known - and one thing you need to understand before you join strategic communications

In total, these are the eight things I wish someone had told me when I was in their position. Eight things that have become obvious only because I've…

Apr 21 • Michael White

2

December 2025

To speak truth we must first be human

When every 'professional' statement is presumed a lie, trust can only be achieved through a radical surrender to the personal.

Dec 16, 2025 • Michael White

3

2

2

What the short seller attack on Trustpilot teaches us about reputation management

The temptation when accused of a 'mafia-style extortion campaign' is to shout. Trustpilot shows us how to respond in crisis and regain financial loss.

Dec 12, 2025 • Michael White

1

Journalists are using Gen AI to shape stories about you - this is what it means

A new report 'AI and the Future of News' published by Reuters Institute and University of Oxfords shows over half of UK journalists are now using AI…

Dec 8, 2025 • Michael White

1

Inside Grokipedia and how it sources information about FTSE 100 companies

Grokipedia, at first glance, feels like a direct descendant of Wikipedia: open, sprawling, and covers 92 of the FTSE 100. However, there are some…

Dec 4, 2025 • Michael White

2

2

Talking trust with Wikipedia Founder Jimmy Wales

Recently, I sat down with Jimmy Wales for a wide-ranging conversation about trust: how it’s built, how it’s lost, and how it might be regained.

Dec 4, 2025 • Michael White

117

4

15

August 2025

More bots and fewer clicks: why your communications strategy needs rethinking

Online publishers have reported traffic declines of 70% or more, and behind the scenes, corporates are trying to understand how to best adapt to the new…

Aug 18, 2025 • Michael White

Gen AI’s influence on reputation management shouldn’t be underestimated

If you want to manage how your brand, executives, or products are being perceived in Gen AI responses, then here is some guidance.

Aug 13, 2025 • Michael White

March 2025

C-Suite leaders’ growing use of TikTok and other social media statistics

Kekst CNC Intelligence has studied C-Suite audience social media behaviours using data from the audience research company GWI.

Mar 7, 2025 • Michael White

February 2025

Fact check: Do community notes work?

The alleged manipulation of community notes again raises questions about this form of fact-checking.

Feb 26, 2025 • Michael White

February 2024

Misinformation recognised as a major threat to governments, businesses, and society in 2024

In 2022, the risks presented by misinformation and disinformation were not understood in the mainstream. The narrative has now changed.

Feb 2, 2024 • Michael White

December 2023

Bots and unreliable websites spread COP28 misinformation

We’ve all seen the headlines around COP28, but what was going on behind the scenes? It was a troubling trend of misinformation, mistrust, and…

Dec 14, 2023 • Michael White