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Inkline update: 1.1 launches on iPad
Inkline is now a universal Apple app. One reader, one subscription, iPhone and iPad.
Jul 16
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Michael White
1
Inkline: the RSS reader built for people who work in the news
I built an RSS reader for iOS. Here's why it exists, what's in it, and how to get it.
Jul 14
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Michael White
5
Marketing's death was put to a vote inside Parliament
CIM staged the debate in Portcullis House. Four marketers argued it out. Only the chair was actually an MP.
Jul 13
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Michael White
4
1
White Wiki now has a paid tier
What's staying free, what's new, and why all of you are the reason either exists.
Jul 9
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Michael White
5
2
Wikipedia turns 25: The internet's engine room was never in Silicon Valley
Wikimedia UK's Big Birthday Party made a better case for that than any tech conference panel this year.
Jul 8
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Michael White
4
1
June 2026
Nir Eyal's Beyond Belief: why brand narratives are tools, not truths
The behavioural scientist's new book is understood as self-help. For communicators it is really a manual for the beliefs a brand chooses to stand for…
Jun 29
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Michael White
2
1
AI's biggest month was a communications story. So why weren't we in the room?
Across June the big tech conferences argued about trust, reputation and who the public believes. Communications was barely on the stages.
Jun 24
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Michael White
4
2
London Tech Week 2026: AI sovereignty is a communications challenge
Who controls your technology, who can reach your data, and who tells your story when you're not in the room. Five lessons for communications…
Jun 15
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Michael White
3
1
Should your brand or executive start a Substack?
The corporate world reaches for LinkedIn as a reflex. However, the online landscape is changing, and the one media brand still reliably growing is the…
Jun 8
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Michael White
3
1
Is Wikipedia dying? Not quite. The truth is stranger.
A flat volunteer base now maintains a far larger encyclopedia, its administrators are dwindling, and AI is draining the very readers it depends on. The…
Jun 1
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Michael White
3
2
May 2026
What Google I/O 2026 means for search, and your reputation
Reflections two weeks on: the SEO-versus-GEO row is the wrong argument, and the real story is hiding in Alphabet's accounts
May 27
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Michael White
1
1
April 2026
Eight things I wish I'd known - and one thing you need to understand before you join strategic communications
In total, these are the eight things I wish someone had told me when I was in their position. Eight things that have become obvious only because I've…
Apr 21
•
Michael White
2
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