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AI in comms has moved past the prompt box. So why is the tool market still selling us the old model?
What decides who wins from here isn't the model. It's the data, the workflow, and who trains the next generation.
Aug 6
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Michael White
4
July 2026
Media monitoring is broken for small comms teams. Here's my fix.
Inkline 1.2, the 'Editorial' update is the biggest yet. More than 800 hand-verified publications across 50 countries, sorted by market and by beat, so…
Jul 21
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Michael White
3
1
One third of sovereignty claims come with no proof
Analysis ran across 233 public communications from 60 large European companies. Most are selling the story faster than they can prove it.
Jul 20
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Michael White
3
Inkline update: 1.1 launches on iPad
Inkline is now a universal Apple app. One reader, one subscription, iPhone and iPad.
Jul 16
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Michael White
1
Inkline: the RSS reader built for people who work in the news
I built an RSS reader for iOS. Here's why it exists, what's in it, and how to get it.
Jul 14
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Michael White
5
Marketing's death was put to a vote inside Parliament
CIM staged the debate in Portcullis House. Four marketers argued it out. Only the chair was actually an MP.
Jul 13
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Michael White
4
1
White Wiki now has a paid tier
What's staying free, what's new, and why all of you are the reason either exists.
Jul 9
•
Michael White
5
2
Wikipedia turns 25: The internet's engine room was never in Silicon Valley
Wikimedia UK's Big Birthday Party made a better case for that than any tech conference panel this year.
Jul 8
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Michael White
4
1
June 2026
Nir Eyal's Beyond Belief: why brand narratives are tools, not truths
The behavioural scientist's new book is understood as self-help. For communicators it is really a manual for the beliefs a brand chooses to stand for…
Jun 29
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Michael White
2
1
AI's biggest month was a communications story. So why weren't we in the room?
Across June the big tech conferences argued about trust, reputation and who the public believes. Communications was barely on the stages.
Jun 24
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Michael White
4
2
London Tech Week 2026: AI sovereignty is a communications challenge
Who controls your technology, who can reach your data, and who tells your story when you're not in the room. Five lessons for communications…
Jun 15
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Michael White
3
1
Should your brand or executive start a Substack?
The corporate world reaches for LinkedIn as a reflex. However, the online landscape is changing, and the one media brand still reliably growing is the…
Jun 8
•
Michael White
3
1
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