The behavioural scientist's new book is understood as self-help. For communicators it is really a manual for the beliefs a brand chooses to stand for, and what it costs to abandon them.
Nir Eyal's Beyond Belief: why brand…
The behavioural scientist's new book is understood as self-help. For communicators it is really a manual for the beliefs a brand chooses to stand for, and what it costs to abandon them.